BOOSTING visitor numbers will be crucial for building the Swan Hill economy and solving some of its post-pandemic challenges.

That's a task Swan Hill Rural City Council's economic development unit and Swan Hill Incorporated are ready to tackle together, according to acting economic development manager Dennis Hovenden.

Mr Hovenden, who was Swan Hill chief executive from 2007 to 2012, said there had always been a good, strong working relationship between Swan Hill Inc and the council, and they would pursue more joint pr...