THE latest Swan Hill Inc initiative has proven to be a hit with hundreds of Swan Hill gift cards sold in the lead up to Christmas.

As of last Friday, 297 gift cards had been sold, coming to a value of just over $30,000.

"Everyone keeps saying what a great idea it is for keeping money in the town," Swan Hill Inc marketing co-ordinator Kaylee Whitfield told The Guardian.

"We've now got over 100 b...