SEA Lake's iconic Lake Tyrrell received $2.3 million in funding on Thursday to boost its status as one of North-West Victoria's premier tourist destinations.
The state's largest salt lake is especially popular with Chinese visitors, with 42,000 tourists enjoying the picturesque sunsets and surreal starry night skies each year, a figure projected to swell to more than 192,000 by 2025.
The funds allocated by the Andrews Government will be used to build signage, safer roads at the entry, car parking, toilets, waste management and visitor information relating to the site and its history.
The project will create six new jobs and once complete is tipped to provide a $6.9 million injection into the local economy.
State Member for Northern Victoria Mark Gepp made the announcement from the Baileys Road viewing platform in front of more than 50 locals.
"Lake Tyrrell finds itself in a very unique position in that it has established a tourist industry and the tourists are coming without any planning or infrastructure in place to receive them," he said.
Funds will also be used to protect the flora and wildlife residing at Lake Tyrrell to ensure it survives for future generations to enjoy.
Further projects include building a boardwalk, interpretive signage, viewing area and a turnaround space for buses.
Buloke Shire Council chief executive officer Lucy Roffey said the tourism project was one of the largest ever undertaken by the shire.
In speaking of the flow-on effects she said the entire region could benefit, particularly in areas such as accommodation, noting that new permits were already being received.
Ms Roffey noted the financial benefits would stretch to places such as Swan Hill, where a number of tourists stay before heading out to the picturesque lake.
Lake Tyrrell Steering Committee member Jane Stacey spoke of her pride at what she considers one of Victoria's natural wonders.
"It's great to see that it will be protected and remain natural and unspoiled," she said.
"We hope by providing the infrastructure for tourism we can encourage people to spend more time and money in the Sea Lake area."
The funding came as part of the State Government's $103 million Regional Tourism Infrastructure Fund, which aims to bolster Victoria's tourism revenue to $11.5 billion.